Certification Strategy prioritization

Strategy & Prioritization Workshop

Get personalized feedback from the author of Radical Product Thinking as you craft a strategy to align your team and learn techniques to spread your influence as you communicate priorities.

Online Zoom Workshops

2 Sessions - 3.5 Hours each

$750 USD

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EARN CERTIFICATION BADGES

Complete the workshops and earn all 5 badges to get your

Radical Product Thinking Certification.

The problem statement

Traditionally a product strategy lists high-level initiatives and goals for your product but it doesn’t create alignment on the details. In addition, priorities are often communicated through a spreadsheet that numbers features from 1 to 500 but doesn’t create intuition in the organization for making product decisions.

If you’re using these conventional approaches, you’re probably seeing the following symptoms:

DIAGNOSIS

Misalignment

Decisions made when you're not present in meetings often don't align with your priorities. Prioritization often feels contentious.

Hard to scale

Stakeholders often ask for a lot of additional research before supporting your proposed prioritization

Operating in silos

Other functions such as Sales and Marketing feel disconnected from your work in the product function.

Reactive or tactical role

You often wish you could take on a more strategic role, your role often feels reactive and focused in the realm of tactical execution.

What you will learn

Translating user needs into an action plan

Strategies often focus on top down initiatives disconnected from users’ needs. Instead, you’ll identify what you need to accomplish in your product based on who your users are and their pain points. You’ll create better organizational alignment around your strategy and learn to communicate the rationale for your roadmap.

Best practices in user research

You’ll learn best practices in interviewing users so you can tell real pain points from imaginary ones. Get hands-on experience with writing user interview scripts and framing questions to understand what they’re trying to accomplish, why, how they do that today, and the shortcomings of the available solutions today.

Developing a comprehensive go-to-market plan

Spread your influence across the organization by working through a plan for pricing, pre-launch marketing, training, support, and sales channels to align with the rest of your strategy. You may not own these functions, but thinking through a comprehensive strategy will help you level up your leadership and scale your thinking.

Communicating priorities to spread your thinking

Scaling your leadership means getting others to make decisions like you would without having to be in every meeting. Learn powerful prioritization techniques to communicate how you balance progress against the long-term vision vs. short-term business needs. Make prioritization decisions less contentious and more productive.

What clients are saying

I had the chance to attend Radhika Dutt's class and it was eye-opening. Her strategy is a breath of fresh air. Her way of tackling product vision is a compelling call to action rather than merely a collection of words.

It stands out because:

Exceptional clarity. 🎯
Relatability for both customers and stakeholders. 🤝
It is problem-centred, meaning it focuses on the problems that matter. 💭

- Pedro Reis, Product Lead, IWGt

Radhika Dutt challenges you to think about product development and product management strategies and tactics in a radical new way. Her workshops provide you with new and innovative approaches and tools, all based on her research and own experience. She draws from a variety of industries and countries in her presentations and builds them into the exercises participants go through. I found the workshops highly valuable and would recommend them to any organization that wants to up their game or prepare someone for product leadership.

- David Moufarrege, Chief Information Officer, Premier Lab Solutions.