If you’re ready to take on a more strategic role, but your calendar looks like a game of Tetris gone wrong, you’re not alone. It’s easy to get stuck in a tactical role and figuring out how to break out of it and spread your influence often takes years of trial and error.
This is why I’m thrilled to introduce Radical Product Thinking Certification - a game-changing series of three courses to master the key elements of Radical Product Thinking (Vision, Strategy, Prioritization, Execution & measurement, and Culture).
The program is designed to help you break free from the tactical treadmill and step into true strategic leadership by learning to communicate the why scalably. You’ll learn to create deeper alignment in your team and gain the knowledge to build successful products by being vision-driven, in other words, by systematically translating a clear vision for change into action.
Start with this free RPT visioning course created in partnership with Pendo and Mind The Product. It earns you the RPT visioning badge. You can then earn the rest of the badges as you complete the live RPT online workshops on Strategy & Prioritization, as well as Execution & measurement, and Culture. The most valuable aspect of these live workshops is that you’ll get personalized feedback on the problem that you are working on so you can truly master the framework! When you take these three courses you get the Radical Product Thinking Practitioner Certification.
Why we created these courses
In my experience, a large majority of training content for product managers focuses on tactics and formulaic recipes. Here’s a deeper dive into the problem:
The problem with a mostly tactical focus
An ordered list communicates tactically what’s #5 on the list and what’s #17. But if you ask anyone why, they’ll usually say “I don’t remember”… In other words, the tactical approach helps you communicate the what but not the why.
The end result is that you find yourself pulled into every small decision because your team doesn’t have an intuition for making trade-offs. This makes it hard to scale and grow in your career. You have to develop the skill to communicate the why in a scalable manner.
The problem with formulaic recipes
Let’s take the example of the emphasis on being data-driven where you’re told: “If you want to know if you should implement XYZ feature, you should just look at the data!” If you’re working at Google you have data on what millions of customers are doing and can use the data to optimize usage. But what if you’re in the B2B space where you have just a few customers today and you want to get traction in the wider market? Most likely, if you take cues from the usage data of early adopters, the product that you build might cater to those users but there’s no guarantee that you’ve understood the needs of the wider market.
Google’s formula of being data-driven is unlikely to work for your company if your fundamental business drivers are different. This means instead of following a formula, you have to derive the right tactics for your context, i.e. based on your unique vision and strategy.
With most product management resources focused on tactics and formulaic recipes, leveling up to take on a more strategic role has typically required years of hard learning through trial and error.
What you’ll learn from Radical Product Thinking Certification:
The three RPT courses for certification help you master each of the elements of Radical Product Thinking (Vision, Strategy, Prioritization, Execution & measurement, and Culture). In the process you’ll level up your skills to align your team by communicating the why scalably, spread your influence across your organization, and carve out a more strategic role for yourself. Most importantly, you’ll gain the knowledge to build successful products by being vision-driven, i.e. systematically translating a clear vision for change into action.
Step 1: Take the free RPT visioning course
This is why the free RPT Visioning Course is the first badge you need to earn to get your RPT certification. Created in partnership with Pendo and Mind The Product, the free course will help you craft a Radical Vision Statement, i.e. a detailed vision that articulates whose problem you’re setting out to solve, what the problem is, why it needs to be solved, when you’ll know that you’ve arrived and how you’re going to bring about this change.
Step 2: Register for the Strategy & Prioritization
workshops
Step 3: Register for the Metrics & Culture workshops
As you register for these courses and need to justify it as a business expense in your company, feel free to share this blog post to explain why you want to get your RPT certification.
I look forward to guiding you on this journey to getting Radical Product Thinking Certification!
P.S: Please note that these are not train-the-trainer courses. The Radical Product Thinking Practitioner Certificate does not give you the training or certification needed to train other people or conduct RPT workshops. If you’re a coach or trainer and interested in RPT training for coaches and trainers, please feel free to contact us here.
